The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
___________________________________________
Make Money Work for You, Not You Work for Money.
Wednesday, April 18, 2007
Friday, October 27, 2006
The Number One #1 Mistake Affiliate Marketers Make
"The mistake 95% of affiliate marketers are making..."
If you are an affiliate marketer, or want to become one, this issue is a MUST-READ. While affiliate marketing is one of the quickest methods to generate cash flow on the web today, less that 5% of affiliates ever generate any serious income.Today you'll discover exactly why. You'll also find out how YOU can get into that coveted 5% of profit-generating affiliates. Finally, you'll learn the secret to generating affiliate income that blossoms into LONG-TERM income.
Affiliate marketing is popular because it allows people to earn online, without having to spend time or money researching and developing a new product. All of this has been done for you by the product owner.
This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.
(A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.)
Once you've decided on a product and found an affiliate program that pays generous commissions, it's time to put together your affiliate marketing plan. And this is where 95% of people get it completely wrong.
Most affiliates sign up into a program then immediately look for ways to promote their affiliate links. By doing this they are skipping a CRUCIAL step -- a step that is REQUIRED if you plan to have ANY level of success......the CAPTURE page.
A capture page is simply a one-page "pre-sales letter" that entices the prospect to leave their name and email address in order to receive more information on the product or service they are researching.
Why is this step so critical?
Simple. When done correctly, it accomplishes three extremely important objectives...
1. It automatically builds an opt-in list for you.
2. It builds "relationships" with future buyers.
3. It cross-promotes other related affiliate products and services.
I know what you're thinking... gosh, I have to do ALL THAT in order to succeed as an affiliate marketer?
Well, not really. You see, all you really have to do is set up a web page and an autoresponder account properly. You do it ONCE and it does all that work for you, over and over and over.
Let me explain how...
The first thing you need when setting up a capture page is a domain name and web hosting account. These are very inexpensive these days and are a must for anyone who is serious about doing business online -- even affiliate marketers.
Next, you need an autoresponder account that can send personalized email messages and follow-up with prospects at pre-determined intervals. Some hosting accounts now offer these autoresponders with their service.
Third, you'll need a simple website template such as the ones my friend David Jardine gives away, and a basic web design program, like one of these..
http://www.sothink.com/product/htmleditor/index.htm
http://www.nvu.com/
And the final ingredient is a little copy writing skill.
Remember, your plan is to put up one simple web page for each product or service you want to promote. It's job will be to pre-sell the affiliate product and "capture" the contact information of your prospect. (The word capture sounds sneaky, but there is nothing underhanded about this strategy. The prospect actually enters their information voluntarily.)
Here is a tip on what to write on your page...
Go to the sales page of the product or service you'll be promoting as an affiliate. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.
Now start your website editor program and open the index.html page of your template site. You're simply putting together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.
Keep it short and to the point. 200 - 500 words is usually enough. Try to keep it informative and void of hype. For example, instead of writing "This amazing tool is so powerful, blah, blah blah," write like this... "Did you know that there is a tool that can save you the 2 hours it normally takes to do x? What would you do with 2 extra hours a day?"
At the end of your enticing message, paste the email capture form generated from your autoresponder. Let your prospect know that by leaving their name and email address you will reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want. (It never hurts to throw in an added bonus report or ebook in addition!)
Do not mention the name of the product or service on the capture page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.
All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.
Now let's get to the last step, which is one that many marketers do not take the time to implement. Remember the autoresponder we talked about? Here's how to set it up for peak efficiency...
When people sign up at your site they should immediately receive and email message that tells them where to get the details they were looking for. When they receive that email they will be confirming their opt-in by clicking a link that your autoresponder account generated. This is called double opt-in. In order to get them to confirm, you should give them another gift or two. Over-delivering is a key to generating action.
In that first email message, tell them that they will be receiving an occasional email from you and that they can unsubscribe from these messages anytime they want. But tell them they would really be missing out if they do that. That's because every 4 or 5 days or so for a few months you will be sharing some important facts with them.
Now get to work writing a series of pre-written email messages. In your messages you can talk about the product they asked about as well as related products and service. But don't make every message a marketing message. Every once in a while blend in a helpful tutorial on the subject they were interested in.
For instance, if your affiliate niche is say, automobiles and they asked about a way to save on car insurance, send them a tutorial on car buying or leasing secrets. Every once in a while send a message that simply asks them if they need any questions answered. Then try your best to help them when they ask.
While repetition is an important factor in the strategy you've just implemented, building relationships is far more beneficial than trying to sell over and over. I've found that it's the BLEND of the two that make this strategy so powerful.
Before you know it you'll have a large opt-in list(s) that you can broadcast special email messages to. This means you'll be able to tell thousands of people every time you find a product or service that can help them. (Through your affiliate link of course!) And if you've built your relationships properly, those broadcasts can skyrocket your yearly income.
And THAT folks, is how affiliate income blossoms into LONG-TERM income.
So whether you're brand new to affiliate marketing or you've tried it and not had much success, read this issue over and over until you've implemented each step. Before you know it you'll have a significant income building strategy in place.
That wraps up today's gazette. See ya soon...
P.S. Did you miss my 2006 Special Report?
You can grab it for free by clicking the gold key at my new work at home site.
If you are an affiliate marketer, or want to become one, this issue is a MUST-READ. While affiliate marketing is one of the quickest methods to generate cash flow on the web today, less that 5% of affiliates ever generate any serious income.Today you'll discover exactly why. You'll also find out how YOU can get into that coveted 5% of profit-generating affiliates. Finally, you'll learn the secret to generating affiliate income that blossoms into LONG-TERM income.
Affiliate marketing is popular because it allows people to earn online, without having to spend time or money researching and developing a new product. All of this has been done for you by the product owner.
This is a tremendous burden lifted off your shoulders because this is usually the most costly aspect of any business venture.
(A word of caution though, you should still do a little research yourself as to whether the market wants the product you are looking to promote and whether the price point is fair and reasonable enough to attract a big audience.)
Once you've decided on a product and found an affiliate program that pays generous commissions, it's time to put together your affiliate marketing plan. And this is where 95% of people get it completely wrong.
Most affiliates sign up into a program then immediately look for ways to promote their affiliate links. By doing this they are skipping a CRUCIAL step -- a step that is REQUIRED if you plan to have ANY level of success......the CAPTURE page.
A capture page is simply a one-page "pre-sales letter" that entices the prospect to leave their name and email address in order to receive more information on the product or service they are researching.
Why is this step so critical?
Simple. When done correctly, it accomplishes three extremely important objectives...
1. It automatically builds an opt-in list for you.
2. It builds "relationships" with future buyers.
3. It cross-promotes other related affiliate products and services.
I know what you're thinking... gosh, I have to do ALL THAT in order to succeed as an affiliate marketer?
Well, not really. You see, all you really have to do is set up a web page and an autoresponder account properly. You do it ONCE and it does all that work for you, over and over and over.
Let me explain how...
The first thing you need when setting up a capture page is a domain name and web hosting account. These are very inexpensive these days and are a must for anyone who is serious about doing business online -- even affiliate marketers.
Next, you need an autoresponder account that can send personalized email messages and follow-up with prospects at pre-determined intervals. Some hosting accounts now offer these autoresponders with their service.
Third, you'll need a simple website template such as the ones my friend David Jardine gives away, and a basic web design program, like one of these..
http://www.sothink.com/product/htmleditor/index.htm
http://www.nvu.com/
And the final ingredient is a little copy writing skill.
Remember, your plan is to put up one simple web page for each product or service you want to promote. It's job will be to pre-sell the affiliate product and "capture" the contact information of your prospect. (The word capture sounds sneaky, but there is nothing underhanded about this strategy. The prospect actually enters their information voluntarily.)
Here is a tip on what to write on your page...
Go to the sales page of the product or service you'll be promoting as an affiliate. Pick out the highlights, the biggest benefits you can see offered. Think about what other benefits there are that may not be stated already and jot them down.
Now start your website editor program and open the index.html page of your template site. You're simply putting together a small sales page using a good headline, subhead and bullet points listing all the benefits you gathered. This is where the copy writing skill comes in.
Keep it short and to the point. 200 - 500 words is usually enough. Try to keep it informative and void of hype. For example, instead of writing "This amazing tool is so powerful, blah, blah blah," write like this... "Did you know that there is a tool that can save you the 2 hours it normally takes to do x? What would you do with 2 extra hours a day?"
At the end of your enticing message, paste the email capture form generated from your autoresponder. Let your prospect know that by leaving their name and email address you will reveal this highly coveted tool, piece of information, service or whatever it is you have and they so desperately want. (It never hurts to throw in an added bonus report or ebook in addition!)
Do not mention the name of the product or service on the capture page, just the benefits. The reason for this is because they may have seen this product or service before and were sitting on the fence about it and you want the prospect to purchase through your link. You are going to nudge them over the fence with your presentation.
All you are trying to do is build interest, pique their curiosity and whet their appetite for more information.
Now let's get to the last step, which is one that many marketers do not take the time to implement. Remember the autoresponder we talked about? Here's how to set it up for peak efficiency...
When people sign up at your site they should immediately receive and email message that tells them where to get the details they were looking for. When they receive that email they will be confirming their opt-in by clicking a link that your autoresponder account generated. This is called double opt-in. In order to get them to confirm, you should give them another gift or two. Over-delivering is a key to generating action.
In that first email message, tell them that they will be receiving an occasional email from you and that they can unsubscribe from these messages anytime they want. But tell them they would really be missing out if they do that. That's because every 4 or 5 days or so for a few months you will be sharing some important facts with them.
Now get to work writing a series of pre-written email messages. In your messages you can talk about the product they asked about as well as related products and service. But don't make every message a marketing message. Every once in a while blend in a helpful tutorial on the subject they were interested in.
For instance, if your affiliate niche is say, automobiles and they asked about a way to save on car insurance, send them a tutorial on car buying or leasing secrets. Every once in a while send a message that simply asks them if they need any questions answered. Then try your best to help them when they ask.
While repetition is an important factor in the strategy you've just implemented, building relationships is far more beneficial than trying to sell over and over. I've found that it's the BLEND of the two that make this strategy so powerful.
Before you know it you'll have a large opt-in list(s) that you can broadcast special email messages to. This means you'll be able to tell thousands of people every time you find a product or service that can help them. (Through your affiliate link of course!) And if you've built your relationships properly, those broadcasts can skyrocket your yearly income.
And THAT folks, is how affiliate income blossoms into LONG-TERM income.
So whether you're brand new to affiliate marketing or you've tried it and not had much success, read this issue over and over until you've implemented each step. Before you know it you'll have a significant income building strategy in place.
That wraps up today's gazette. See ya soon...
P.S. Did you miss my 2006 Special Report?
You can grab it for free by clicking the gold key at my new work at home site.
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